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Welcome to Property Management Brainstorm, the ultimate podcast for property managers, PropTech ventures, and real estate investors! Join industry expert Bob Preston as he brings you the latest trends, best practices, and invaluable guidance in the world of property management. Whether you're just starting or thriving in the business, Property Management Brainstorm is your go-to destination for all things property management. Please click the "more" button in our episodes below to view the episode notes, listen through the website audio player or the video link, and follow along with the whole episode transcript.

Five Minute Friday #36: The Listing Tracker Dashboard

By Bob Preston Thursday, August 20, 2020

In FMF #36, Bob speaks to the importance of open communication as a landlord and property manager. This is true with all of our stakeholders: tenants, maintenance vendors, and property owners. One question Bob hears a lot from new San Diego Property Management prospective clients is: Will you keep me informed throughout the rental listing process?  You see, they want to know what is going on!  We’ve heard a lot of stories of property management companies taking on new clients, never to be heard from again unless the client reaches out and makes a connection.

Bob explains that at North County Property Group, they believe this is completely unacceptable and one of the reasons they provide an exclusive and value added service to property owners called the Listing Tracker Dashboard!

On a weekly basis, North County Property Group sends a Listing Tracker report to each of their clients with a rental listing that is currently active, vacant and listed with the company. This graphical report provides their clients with insights into the overall interest level in the property from a market perspective: number of leads received, how many of those inquires have had contact with our team, the number of showings which were scheduled, rental applications received, etc.

It might be worth considering launching something like Listing Tracker at your property management company!

TGIF, keep the faith, and we will catch you next Friday!

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Bob Preston
President & Broker
Bob Preston is the lead consultant and creator of Property Management Brainstorm, founded to specialize in guidance for teams building property management companies and real estate investment strategies. Bob is a nationally known figure in the property management industry with over 20 years of experience in building and growing property management companies. He was the founder and broker/owner of San Diego's leading and property management company, North County Property Group, before successf...
Bob Preston is the lead consultant and creator of Property Management Brainstorm, founded to specialize in guidance for teams building property management companies and real estate investment strategies. Bob is a nationally known figure in the property management industry with over 20 years of experience in building and growing property management companies. He was the founder and broker/owner of San Diego's leading and property management company, North County Property Group, before successfully negotiating the sale of the business to PURE Property Management in 2022. He then remained with PURE as Western Regional Director, during a period of explosive growth for the company, overseeing operations for 28 branch office locations and over 12,000 doors. More recently, Bob has decided to focus on his consulting business, Property Management Brainstorm, to help others succeed in this dynamic and exciting industry.
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